Background for this blog
In April 2014 the CEO of Axel Springer, Dr Mathias Döpfner, wrote an open letter to Eric Smidt @ Google titled “Why we fear Google”. In this article Dr Döpfner describes the challenges facing not only Axel Springer as a leading European media company, but probably also the rest of the “publishers of the world”.
Behavioral Currency
This blog is inspired from a quote in the article mentioned above: “Google is the world’s most powerful bank – but dealing only in behavioural currency. Nobody capitalises on their knowledge about us as effectively as Google. This is impressive and dangerous.”
A blog about Behavioural Currency
What can you expect to find at the Behavioural Currency blog?
- Challenges in the publishing industry?
- What is Behavioural Currency?
- How to compete with disruptive players like Facebook, Google etc?
- In God we trust – all others bring data!
- Big Data
- Best practices from media companies around the world?
In conclusion I hope that this blog will be relevant for you as a reader. I appreciate your feedback and comment about the articles at the Behavioural Currency blog.
Disclaimer: This blog is published by me as a private initiative. To find out more about me you can have a look at my LinkedIn-profile here.
The Behavioural Currency blog 