Month: August 2014

Business is all about being relevant. You should be persuasive and ensure a good customer experience. Being relevant is required to underpin a long lasting customer relationship either if you are in a B2B or B2C market.

Think about it for a second: How many times a week are you angry or irritated because a product or service is not delivering according to your expectations? 

I think you all should have a look at this great article about “Stop irritating me!”

The article is written by Melvin Brand Flu from LiveWork.

Two great take aways from the “Stop irritating me!” article:

• Over 85% of unhappy customers don’t complain, but leave and don’t come back.

• The average Brit spends almost an hour and a half a day being angry or irritated.

The Behavioral Currency blog is about understanding your audience. To leverage on the knowledge of your “Behavioral Currency”. I think the above mentioned article and the two quotes from Melvin´s article demonstrate how important it is to know your customers.

// I have been a friend of the people working with LiveWork for many years. They are great thinkers and have done a lot of exiting projects. The art of LiveWork is Service Design. I encourage all of you to read more about service design and have a look at some of the projects they have done here.