Background for this blog

In April 2014 the CEO of Axel Springer, Dr Mathias Döpfner, wrote an open letter to Eric Smidt @ Google titled “Why we fear Google”. In this article Dr Döpfner describes the challenges facing not only Axel Springer as a leading European media company, but probably also the rest of the “publishers of the world”.

Behavioral Currency

This blog is inspired from a quote in the article mentioned above: “Google is the world’s most powerful bank – but dealing only in behavioural currency. Nobody capitalises on their knowledge about us as effectively as Google. This is impressive and dangerous.”

A blog about Behavioural Currency

What can you expect to find at the Behavioural Currency blog?

• Challenges in the publishing industry?
• What is Behavioural Currency?
• How to compete with disruptive players like Facebook, Google etc?
• In God we trust – all others bring data!
• Big Data
• Best practices from media companies around the world?

In conclusion I hope that this blog will be relevant for you as a reader. I appreciate your feedback and comment about the articles at the Behavioural Currency blog.

Disclaimer: This blog is published by me as a private initiative. To find out more about me you can have a look at my LinkedIn-profile here.